KAYAN Media is a digital media services company based in Germany that specialises in providing training and consultation services in both Arabic and English, with a primary focus on supporting projects that promote media development in the Middle East. Our core mission revolves around offering guidance on building sustainable media initiatives and enhancing the capabilities of team members within media organisations.
Through our comprehensive consultations, we strive to empower individuals and teams to navigate the complexities of media landscape effectively. Whether it's strategizing for long-term sustainability or fostering skill development,
Kayan Media is dedicated to equipping our clients with the tools and knowledge needed to thrive in the ever-evolving media industry.
Digital Media Experts
Rasha Abdel Wahab, the founder of Kayan Media in Germany, brings over 15 years of expertise in media and communications management, with a specialization in the Middle East media landscape.
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Holding a Master's degree in Media and Communication Management, Rasha has honed her expertise in news and media project design, coordination, and partnership management. Her diverse background includes leadership roles focusing on multimedia production, media training, and development, where she has demonstrated proficiency in digital media production, project management,, and fostering effective team collaboration.
Rasha possesses a versatile skill set that includes delivering comprehensive training both in-person and online. Her expertise spans various areas, including marketing and social media management, video reporting, mobile journalism, as well as photography and video editing. Driven by her passion for media development and management,
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Rasha is committed to achieving tangible and impactful outcomes in the industry.
Services
Media Training
Our Media Training Services offer a diverse range of interactive and engaging workshops designed to equip participants with practical skills and knowledge essential for success in the media industry. Utilizing innovative methods and tools, we ensure the acquisition of essential skills through hands-on experience.
Our training programs cover a wide array of topics, including:
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Digital videos production
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Mobile journalism "MOJO"
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Data and audience analysis, campaigns management for online outlets and social media platforms.
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Social media Management
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Marketing strategy design
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Whether conducted online or in-person, our workshops are tailored to meet the specific needs of our participants.
Project Management
Our project Management Services offer comprehensive support to optimize collaboration and media project success. We excel in co-designing and coordinating news and media projects proposed by partners, consulting regularly with the coordination team, and ensuring timely submission of plans and reports for Annual Plans and Annual Reports.
Building and nurturing relationships with partners and stakeholders, we conduct monthly organizational-level consultations and perform periodic reviews of partners' progress and challenges. Additionally, we support and coach partners in implementing activities, assess project proposals, and report on capacity building or event impact.
Our services extend to monitoring, managing, and assessing project budgets, ensuring proper disbursement and accurate financial reporting. We provide feedback, advice, and solutions on finance, planning, and strategic goal achievement. Identifying bottlenecks and suggesting more efficient processes, we undertake general project tasks and administrative duties as needed.
Furthermore, we analyze press freedom trends, identify violations against journalists and media, and contribute to desk research, program validation, actor mapping, and providing cultural and language translation and facilitation support.
Consultation
Our Consultation Services offer tailored guidance and strategic advice to empower individuals and organizations in the media industry. Drawing from our expertise in media training and project management, we provide comprehensive consultations designed to address your unique needs and challenges. Whether you're looking to enhance your media skills, develop effective marketing strategies, or navigate complex project management issues, our team is here to assist you every step of the way.
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With a client-centered approach and a commitment to excellence, our Consultation Services are your trusted partner in achieving your media-related goals and objectives. Whether you're an individual journalist, media organization, or advocacy group, we're here to support you in navigating the ever-evolving media landscape.
Kayan Media, a dynamic start-up founded by Rasha Abdel Wahab, who has a rich history of providing consultancy services to various Non governmental organisation's and private sector entities within the media industry.
Over the years, Rasha has spearheaded accountability-focused media projects, designed tailored training programs aimed at enhancing journalists' skills across different media platforms, and played a pivotal role in developing robust marketing and social media strategies for clients.
With a commitment to excellence and innovation, Kayan Media continues to empower its clients with tailored solutions to meet their diverse needs in the ever-evolving media landscape.
